About Dog or Frog
Based in Berlin, we are your future-ready digital growth partner.
Our Origin
Dog or Frog was founded in Berlin with a clear vision: to bridge the gap between deep software engineering and modern performance marketing. We saw too many beautiful websites built on outdated technology, and too many SEO campaigns built on hollow promises.
When the generative AI revolution began, we immediately recognized that search would change radically. We combined our long-standing expertise in web performance and technical SEO to build Germany's first specialized GEO agency.
Today, we are a high-performing team of developers and search biologists helping ambitious brands lead the new era of search ecology.
Our Mission
To engineer the most performant web systems on earth and ensure your brand is cited as the leading authority inside every generative AI answer.
Human searches are becoming faster, highly precise, and conversational. We build the technical and content bridge to that future.
We believe in absolute transparent measurability over marketing buzzwords. Every line of code and content asset is geared for compounding growth.
We equip ambitious brands with the digital capabilities required to permanently secure market leadership.
Why the name "Dog or Frog"?
The name stems from a classic classification task used in training early computer vision models. It symbolizes the core challenge of Artificial Intelligence: the accurate distinction and correct classification of information.
For us, "Dog or Frog" represents this crucial interface between humans and machine algorithms. We ensure AI models perfectly comprehend, classify, and recommend your brand.
Meet the Team
Creative minds and passionate engineers driving your digital success.
Over 12 years of experience in engineering high-performance web systems. Thorsten ensures our architectures achieve perfect Lighthouse scores and are fully optimized for crawlers.
An early pioneer in Generative Engine Optimization, Sarah analyzes the citation algorithms of ChatGPT and Perplexity to build organic content strategies that AI models trust.
Our Core Values
Radical Transparency
We despise marketing buzzwords. Our reports are built on hard data, experimental AI queries, and verifiable Core Web Vitals scores.
Peak Performance
Every single millisecond counts. We optimize relentlessly for loading speed and crawler efficiency to deliver ultimate quality.
Future-Proof Thinking
We never rest on yesterday's success. We constantly test and adapt our GEO methodologies for new language model architectures.
Shared Growth
We act as your long-term growth partner at eye level. The success of our clients is the direct benchmark for our own work.
Ready for the Digital Evolution?
Secure your place in the search results of tomorrow. Book your free AI visibility audit with the experts in Berlin.