Digital Growth Services
We provide a holistic "Search & Experience" ecosystem designed for the AI era.
AI Visibility
We develop strategies to make your brand visible in search engines and AI systems.
Discover AI Visibility →GEO – Generative Engine Optimization
Optimization for ChatGPT, Gemini, Claude, Perplexity, and future AI search systems.
Maximize GEO visibility →AEO – Answer Engine Optimization
Greater visibility in AI Overviews, Featured Snippets, and voice-based search queries.
Optimize for AEO →Entity SEO
Building digital authority through strong entities, topical authority, and Knowledge Graph signals.
Claim your Entity Authority →Technisches SEO
A strong technical foundation for sustainable visibility.
Build technical foundation →Digital PR
Building trust, mentions, and authority through high-quality digital publications.
Build brand authority →Comparison: Dog or Frog vs. Traditional Agencies
Why traditional SEO alone fails in the AI era and how we make the difference.
| Service / Dimension | Traditional SEO Agency | Dog or Frog (GEO/AEO) |
|---|---|---|
| Search Engine Focus | Only classic Google search (blue links) | Dual Optimization: Google SEO + generative AI (GEO/AEO) |
| Loading Speed & Core Web Vitals | Often slow, bloated legacy CMS (WordPress/Typo3) | Lightning-fast Next.js Headless architecture (Lighthouse 100) |
| AI Recommendation Rate | Zero optimization for ChatGPT, Gemini, Perplexity | Continuous query testing and LLM citation audits |
| Structured Schema Data | Rudimentary standard tags without entity links | Complex semantic entity networks custom-built for LLMs |
| User Experience & UX | Standard templates with moderate conversion rates | Bespoke, conversion-optimized high-end UX with micro-animations |
| Success Measurement | Basic keyword rank tracking | Combined tracking: Organic clicks + generative recommendation rates |
The DogorFrog Methodology 2.0
Performance Base
We develop ultra-fast Next.js web systems with sub-second loading times. This clean technical foundation is the primary prerequisite for unhindered AI crawling and top Google rankings.
Semantic Expansion
Using structured schema data and entity mapping, we translate your offerings into machine-readable language. We structure your content so that AI models immediately comprehend and index your relevance.
Generative Scaling
Through precise GEO content optimization, we place your brand as a trusted source in LLM answers. We systematically increase your citation rates inside ChatGPT, Perplexity, and Google AI Overviews.
Synthetic Tracking
We continuously analyze referral traffic from both human searches and AI recommendation streams. This data-driven feedback feeds our continuous optimization loop for permanent market leadership.
Valued by Forward-Thinking Brands
We support innovative DACH businesses to multiply their organic visibility and secure sustainable conversions.
"Dog or Frog revolutionized our organic visibility. Thanks to their GEO optimization, we are now cited as the top recommendation in almost every relevant ChatGPT answer."
Dr. Sarah Lindner, CMO at FinTech Pioneers Berlin
"The speed of our new Next.js portal is breathtaking. Our bounce rate fell by 40%, while inquiries from mobile searches rose dramatically."
Marc Schürmann, Founder of GreenTech Solutions Munich
Ready for the Digital Evolution?
Secure your place in the search results of tomorrow. Book your free AI visibility audit with the experts in Berlin.